What is Ecotourism?
More fun when you are travelling! Since some years, ecotourism defines values of resources otherwize difficult to estimate. What does that mean? Well, a jaguar somewhere in the Pantanal region in Brazil is now worth more Alive than Dead, because of its attraction power on the tourists. It has become a veritable magnet, earning the locals lots of income from tourism. Or think of whale safaris: the former whale hunters that have turned around to tourism are now earning ten times as much as they used to, and this without depleting the main resource for their income: the whales themselves. More than 10 million people have been on a whale safari. This is serious fun!
Internationally, ecotourism is defined as "responsible travel to natural areas that conserves the environment and improves the well-being of local people." (The Ecotourism Society)
The same definition was given by the Swedish World Wide Fund for Nature (WWF) in 1994 and by the Swedish Ecotourism Association in 1996.
Agreeing upon what ecotourism really is, this means that those who work with or participate in ecotourism activities should follow the following principles:
- Minimize impact on the destination's nature and culture
- Sustain the local economy
- Work in a sustainable way, both in the office and on location
- Actively contribute to the conservation of nature and culture
- Promote the joy of discovery, knowledge and respect
- Ensure safety all the way through the activities, and be a trustworthy business partner
Source www.ekoturism.org and its organisation for ecotourism labelling Nature's Best www.naturensbasta.com (Sweden)

The International Ecotourism Society www.ecotourism.org
The association that is the "mother" of all, where theory hits the markets and gets tried on for size.
World Horse Riding
Email:
michele@worldhorseriding.com
Telephone: 0039 333 3006836







